Household Appliance Retailer Reverse Logistics: A Model Test Case at PT. Electronic City Indonesia Tbk.

Alya Maulina, Andini Indraswari, Nyoman Purnaya, Muhammad Iqbal Firdaus, Suprihadi Suprihadi


In this era, the use of electronic equipment is increasing. The increase in sales led to the rise of retail stores of household electronic equipment to meet the needs of the people in Indonesia. When viewed in terms of waste, it has a negative impact on the environment, so the reverse logistics process must be a priority for the company. However, there are still many electronic equipment retail shops in Indonesia that do not understand how the applicative reverse logistics operation model. By conducting this research, we collect data and information about the return process at one of the largest electronic equipment retail stores in Indonesia, namely PT. Electronic City Indonesia Tbk to find out which reverse logistics model is applicable by testing three reverse logistics models (self-managed reverse logistics models, co-managed reverse logistics and outsourced reverse logistics models) that are applied to household electronic products. After doing research, we got a new model called mix-models, or a combination of self-managed that is more customer-oriented and outsourced which is more inclined to the organizational side where the model will be more applicable to electronic equipment retailers in Indonesia.


reverse logistics model; household appliance retail reverse logistics; operation model

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