Mantaining Halal Cold Chain Warehouse Temperature Stability Using Iot To Increase Halal Food Brand Equity

Taruna Senjoyo, Rizky Nur Fajri, Raden Didiet Rachmat Hidayat, Doddy Himawan, Devi Ratnasari

Abstract


As the largest Moslem population in the world, Indonesia needs halal food security guarantees. The availability of the abundant natural resources (animals and plants) make Indonesia has a great opportunity to become a Controlled Halal Cold Chain Center from upstream to downstream, especially during warehouse storage. However, Indonesia has not paid special attention to the preservation of quality and halal in terms of temperature stability for sensitive items to temperature changes. For that reason, logistics actors in Indonesia are advised to utilize the Internet of Things (IoT) by using the cloud-based system in handling halal cold chain to facilitate the tracking of goods, transparency, and integrated with all related parties. If this is implemented, Indonesia will have the potency to control the Halal Cold Chain at world level and encourage Indonesia to be ready to become a World Halal Cold Chain Mecca with guaranteed quality and security. This research was conducted by using the qualitative method because it can to indicates clearly and deeply all  the activities that have been done. The result shown indicates that Indonesia may use my cargo platform as a tracking solution and travel history of IoT-based goods. We suggest that My Cargo platform to add temperature control feature from upstream to downstream.  The usage of this platform can increase the brand equity of Halal Food to the customers.

Keywords


halal food; halal cold-chain warehouse; internet of things; brand equity

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References


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DOI: https://doi.org/10.25292/atlr.v1i1.14

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Advances in Transportation and Logistics Research

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