Increasing Purchase Intention through Delivery and Brand Reputation in E-commerce

H T Sugiharto, S R Zein, Edhie Budi Setiawan, Lis Lesmini


One of the propellers of the entire online business activities is e-commerce products’ purchase intention among customers. The aim of this research was to figure out the effects of delivery and brand reputation on purchase intention in the e-commerce industry. The research was conducted through a path analysis, and the data were collected by disseminating questionnaires to 100 online shopper respondents. The results indicate that delivery exerted a significant effect on purchase intention in that the condition in which products were received became a considerable concern to customers. A significant positive effect was also exerted by brand reputation on purchase intention in that products of well-known brands captured the most attention of e-commerce customers. Brand reputation was able to mediate the effect of delivery on purchase intention.


purchase intention, delivery, brand reputation, e-commerce

Full Text:



D. R. Tobergte and S. Curtis, “A Study of Factors Affecting on Customers Purchase Intention Case Study: the Agencies of Bono Brand Tile in Tehran,” J. Chem. Inf. Model., vol. 53, no. 9, pp. 1689–1699, 2013.

M. Dachyar and L. Banjarnahor, “Factors influencing purchase intention towards consumer-to-consumer e-commerce,” Intang. Cap., vol. 13, no. 5, pp. 946–966, 2017.

H. Vahdati and S. H. Mousavi Nejad, “Brand Personality toward Customer Purchase Intention: The Intermediate Role of Electronic Word-of-Mouth and Brand Equity,” Asian Acad. Manag. J., vol. 21, no. 2, pp. 1–26, 2017.

E. B. Setiawan, D. Kartini, F. Afiff, and P. Rufaidah, “Impact of Price Fairness on Brand Image and Purcase Intention for Low Cost Car in Indonesia,” Int. J. Econ. Commer. Manag., vol. IV, no. 9, pp. 300–308, 2016.

M. A. Raza, M. A. Ahad, M. A. Shafqat, M. Aurangzaib, and M. Rizwan, “The Determinants of Purchase Intention towards Counterfeit Mobile Phones in Pakistan,” J. Public Adm. Gov., vol. 4, no. 3, p. 1, 2014.

T. A. Phan and P. H. Mai, “Determinants Impacting Consumers’ Purchase Intention: The Case of Fast Food in Vietnam,” Int. J. Mark. Stud., vol. 8, no. 5, p. 56, 2016.

E. Morganti, S. Seidel, C. Blanquart, L. Dablanc, and B. Lenz, “The Impact of E-commerce on Final Deliveries: Alternative Parcel Delivery Services in France and Germany,” Transp. Res. Procedia, vol. 4, no. 0, pp. 178–190, 2014.

P. Taylor, “Production Planning & Control : The Management of Performance measurement of supply chain management using the analytical hierarchy process,” Prod. Plan. Control, no. July 2014, pp. 37–41, 2014.

R. Ramanathan, “The moderating roles of risk and efficiency on the relationship between logistics performance and customer loyalty in e-commerce,” Transp. Res. Part E Logist. Transp. Rev., vol. 46, no. 6, pp. 950–962, 2010.

H. Bang, M. A. Odio, and T. Reio, “The moderating role of brand reputation and moral obligation,” J. Manag. Dev., vol. 33, no. 4, pp. 282–298, 2014.

S. H. Han, B. Nguyen, and T. J. Lee, “Consumer-based chain restaurant brand equity, brand reputation, and brand trust,” Int. J. Hosp. Manag., vol. 50, pp. 84–93, 2015.

C. Veloutsou and L. Moutinho, “Brand relationships through brand reputation and brand tribalism,” J. Bus. Res., vol. 62, no. 3, pp. 314–322, 2009.

B. Akdeniz and roger j. calantone and clay m. Voorhees, “Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information,” Psychol. Mark., vol. 24, no. 9, pp. 763–785, 2013.

B. Sweeney, “What Influence Does Brand Image and Brand Reputation Have,” Focus (Madison)., pp. 1–243, 2006.

S. D. M. M’zungu, B. Merrilees, and D. Miller, “Brand management to protect brand equity: A conceptual model,” J. Brand Manag., vol. 17, no. 8, pp. 605–617, 2010.

A. Alloza, “Brand Engagement and Brand Experience at BBVA, the Transformation of a 150 Years Old Company,” Corp. Reput. Rev., vol. 11, no. 4, pp. 371–379, 2008.

I. B. Hong and H. S. Cha, “The mediating role of consumer trust in an online merchant in predicting purchase intention,” Int. J. Inf. Manage., vol. 33, no. 6, pp. 927–939, 2013.

E. B. Setiawan, “The Role of Word of Mouth in Increasing Purchase Intention of Low Cost Green Car,” Adv. Transp. Logist. Res., vol. 1, no. 1, pp. 88–96, 2018.

A. B. Río, R. Vázquez, and V. Iglesias, “Journal of Consumer Marketing The effects of brand associations on consumer response,” J. Consum. Mark., vol. 18, no. 2001, pp. 410–425, 2011.

C. H. Lien, M. J. Wen, L. C. Huang, and K. L. Wu, “Online hotel booking: The effects of brand image, price, trust and value on purchase intentions,” Asia Pacific Manag. Rev., vol. 20, no. 4, pp. 210–218, 2015.

F. A. Wijaya and S. Sugiharto, “Pengaruh Celebrity Endorsement terhadap Purchase Intention Dengan brand Image Sebagai Variabel Intervening (Studi Kasus Iklan Produk Perawatan Kecantikan Pond’S),” J. Manaj. Pemasar., vol. 9, no. 1, pp. 16–22, 2015.

Rosa Chun, “Corporate reputation: Meaning and measurement,” Int. J. Manag. Rev., vol. 7, no. 2, pp. 91–109, 2005.



  • There are currently no refbacks.

Copyright (c) 2020 Advances in Transportation and Logistics Research

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Advances in Transportation and Logistics Research

ISSN: 2622-5778 (online)
Published by: Institut Transportasi dan Logistik Trisakti, Jakarta - Indonesia

ATLR by is licensed under a Creative Commons Attribution 4.0 International License.