Public Acceptance On Bicycle Sharing Service In City Centre: A Malaysia’s Perspective

Tengku Nurul Aishah, Elly Nadia Khairullah, Nur Farizan Tarudin, Nurul Elma Kordi, Elmi Alif Azmi

Abstract


Public bicycle sharing services has gained much attention through the expanding of its services globally. This service is important to support sustainable strategy which has been implemented. While the adaptation of this service has provided a good acceptance in other regions, Malaysia is also trying to serve the gap. There are four variables that have been selected as the independent variables which are accessibility, technology, safety and attitude while public acceptance is the dependent variable for this study. Therefore, the aim of this paper is to analyse the public acceptance towards the implementation of bicycle sharing services in Malaysia city centre focusing on Kuala Lumpur and Johor Bharu areas. The online questionnaire is done on 271 public user of bicycle sharing services. The results indicate that the acceptance of bicycle sharing services in Malaysia has significant impact towards the implementation of its services. However, the acceptance of this service strongly depends on the safety aspect compared to other variables.  


Keywords


bicycle sharing; public acceptance; sustainability

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DOI: https://doi.org/10.25292/atlr.v1i1.43

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