Sustainable Supply Chain: Assesing The Emerging Values in The Halal Supply Chain of The Poultry Industry

Emi Normalina Omar, Harlina Suzana Jaafar, Muhamad Rahimi Osman


The purpose of the paper is to assess the underlying values that exist along the halal supply chain of the poultry industry in Malaysia. The initial phase of halal supply chain process begins with sourcing activities which is the pre-slaughtering process ie farm is the focus of this paper. The paper adopts qualitative method by using in-depth interviews and software Nvivo for data management of the transcriptions. Interviews were conducted with the owners of the farms, who are the experts in the area of poultry farming and have in-depth knowledge. Results specify that the values found in the halal supply chain in the poultry farm can be enhanced by the farm operators in order to ensure the existing supply chain to become halal supply chain. This study provides policy recommendation to the relevant government agencies to adopt and apply as well as instill the model for the policy application to the players or suppliers in the halal poultry industry operators specifically farm operators. The issues of the existing supply chain of the poultry industry were highlighted in this paper due to the reason that it has not much been discussed in previous studies.


Values, Halal supply chain, Poultry

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