The Effectivity of Distribution Channel Effect on Indomie Products Availability in Giant Hypermarket(Case Study: East Jakarta)

Dita Amelia, Ninda Junita, Reni Dian, Tambor Harkingto, Johny Malisan

Abstract


Distribution channels are tracks that must be passed by the goods from producers to wholesale or retail shops and arrive to the consumers. Distribution channels have an important role in transferring goods from producer to the last consumers which require costs that must be issued by the company, both transportation and storage or warehouse fees. This research aims to find out the impact of distribution channels on logistics supply in Giant hypermart. The research method applied was  quantitative. The data analysis technique used was correlation and regression. The result of this research shows that distribution channels variable gives effects on the product availability outcome as 96.5% while the rest is affected by other variable which does not use in this research.

Keywords


Distribution Channels, Product Availability, Hypermarket

Full Text:

PDF

References


Juliansyah Noor. (2014). Analisis Data Penelitian Ekonomi & Manajemen. Jakarta: Grasindo

Juliansyah Noor. (2016). Metode Penelitian: Skripsi, Tesis, Desertasi & Karya Ilmiah

Willem Siahaya. (2016). Sukses Supply Chain Management Akses Deman Chain Management. Meningkatkan Produktivitas Distribusi, 110

Sugiyono. (2011). Metode Penelitian Pendekatan Kuantitatif, Kualitatif Dan R&D. Bandung: Alfabeta

Samun Jaja Raharja ; Ria Arifianti. (2013). Analisis Saluran Distribusi Hypermarket Di Kota Bandung. Retrieved From

Http://Jurnal.Unpad.Ac.Id/Sosiohumanoira/Article/View/11542

Ninis Mei Listiani. (2014). Pengaruh Kreativitas Dan Motivasi Terhadap Hasil Belajar Mata Pelajaran Produktif Pemasaran Pada Siswa Kelas Xi Smk Negeri 2 Tuban. Retrieved From

Https://Journal.Unesa.Ac.Id/Index.Phpo/Jepk/Article/View/735

Arum Setiadi. (2015). Analisis Pengaruh Iklan Tv, Mencari Variasi Dan Ketersediaan Produk Terhadap Keputusan Perpindahan Merek Ke Pembalut Wanita Charm (Studi Kasus Pada Pengguna Charm Di Tangerang Selatan). Retrieved From

Https://Repository.Uinjkt.Ac.Id/Dispace/Bitstream

Ferdy Ramadan Atnan. (2014). Analisis Pengaruh Persepsi Kualitas, Ketersediaan Produk, Product Knowledge Terhadap Brand Awarenes Produk Private Label (Studi Kasus Pada Produk Public Work Di Distro Public Work Kota Demak). Retrieved From

Http://Eprints.Undip.Ac.Id/45331/

Nanang Susanto. (2013). Pengaruh Harga, Produk, Promosi Dan Saluran Distribusi Terhadap Keputusan Pembelian Konsumen Pengguna Laptop Merk Hp Di Kota Semarang. Retrieved From

Http://Eprints.Dinus.Ac.Id/5065/

Erfi Kurfiyati. (2013). Analisis Saluran Distribusi Pada Pt. Suprasurya Manggala Di Karanganyar. Retrieved From

Http://Digilib.Uns/Ac.Id/Dokumen/Download/6871/Mtc5nju

Nurisusilawati ; Subagyo. (2016). Penentuan Strategi Saluran Distribusi Berdasarkan Karakteristik Produk Sukses. Retrieved From

Http://Jurnal.Ugm.Ac.Id/Mft/Article/Download/12399

Shinta Kris Hermawanti. (2005). Saluran Distribusi Pada Pt. Indoplast (Indonesia Plastik Industri) Surakarta. Retrieved From

Http://Digilib.Uns.Ac.Id/Dokumen/Download/6731/Mtc4mty

Astrid Ilmina ; Dewi Turgarini ; Ani Pinayani. (2005). Pengaruh Saluran Distribusi Dan Biaya Promosi Terhadap Volume Penjualan Di Restoran Mcdonald Se-Kota Bogor. Retrieved From

Http://Ejournal.Upi.Edu./Gastur/Article/View

Ferdy Ramadhan Atnan. (2014). :Analisis Pengaruh Persepsi Kualitas, Ketersediaan Produk, Product Knowledge Terhadap Brand Awareness Produk Private Label (Studi Kasus Pada Produk Public Work Di Distro Public Work Kota Demak). Retrieved From

Http://Eprints.Undip.Ac.Id/45331/

Https://Www.Hero.Co.Id/Media/Detail/850 (Downloaded On September 14, 2018)




DOI: https://doi.org/10.25292/atlr.v1i1.72

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Advances in Transportation and Logistics Research

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Advances in Transportation and Logistics Research

ISSN: 2622-5778 (online)
Published by: Institut Transportasi dan Logistik Trisakti, Jakarta - Indonesia

ATLR by http://proceedings.itltrisakti.ac.id/index.php/ATLR is licensed under a Creative Commons Attribution 4.0 International License.