Place Branding and Place Image of Place Reputation at Ngurah Rai Airport

Nadya Safira Dewi, Sheila Sonia Nailuvar, Yoanita Octora, Wahyu Poncotoyo, Haniva Mulyani

Abstract


In addition to shorten the time of using transportation services, people generally choose to use air transportation especially from one country to another country. The International Airport is the first gate for airport users, especially foreign tourists to step up somewhere in a country. The objectives of the tourists are various which are coming to work, tour, doing business, or others. As an International Airport in Bali, Ngurah Rai Airport is required to give a distinctive impression to airport users, so that the airport should give a good impression for airport users. Most of the previous research focused on a country namely Persia. The aim of this research is to show the influence of place branding that influences the formation of place image and then produces an output place reputation at Ngurah Rai Airport, Bali. This study took a sample of 104 respondents who had visited the Ngurah Rai Airport and the analysis in this study used Statistical Product and Service Solutions (SPSS). The result shows that there was an influence that place branding and place image towards place reputation at Ngurah Rai Airport, Bali.


Keywords


Place branding, place image, place reputation, airport, tourism experience

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DOI: https://doi.org/10.25292/atlr.v1i1.93

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Advances in Transportation and Logistics Research

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Published by: Institut Transportasi dan Logistik Trisakti, Jakarta - Indonesia

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