Marketing Strategy For Tour Operator on Social Media (Instagram) In Promoting Tour Packages To Tourist Attraction In Indonesia

Tegar Hidayatullah, Roro Maya Rizkita Sabrina, Dian Artanti, Dinar Dewi Kania, Sri Rahardjo

Abstract


Social Media has developed by its way as promotion tools many industries need, including tourism. Today many people don’t need to look at magazine, TV Tourism Programs, etc to preview the place they plan to visit. Just sit in front of monitor, open the website and they find it! Many tour operators have been moving through social media in terms of promotion. Its simplicity and cheapness become a reason of social media to become tool to promote their package. Including Instagram, it’s perceived to be one of the effective social media to promote tour package. This journal shows promotion strategies for tour operator on Instagram to promote tour packages by considering Strengths, Weaknesses, Opportunities and Threats of Instagram Tour Packages Promotion, and it results to 6 promotion strategies on Instagram.


Keywords


Social Media, Instagram, Tourism Industry, Promotion, SWOT

Full Text:

PDF

References


Adhanisa, C., & Fatchiya, A. (2017). Efektivitas Website Dan Instagram Sebagai Sarana Promosi Kawasan Wisata Berbasis Masyarakat. Jskpm Online Journal, 1(4), 451–466.

Atiko, G., Sudrajat, R. H., Prodi, K. N., Komunikasi, I., Komunikasi, F., & Bisnis, D. (2016). Analisis Strategi Promosi Pariwisata Melalui Media Sosial Oleh Kementerian Pariwisata Ri (Studi Deskriptif Pada Akun Instagram @Indtravel) Atourism Promotion Strategy Through Social Media By Tourism Ministry Of Republic Indonesia (A Descriptive Study On I. Jurnal Sosioteknologi, 15, 378–389. Retrieved From Http://Journals.Itb.Ac.Id/Index.Php/Sostek/Article/Viewfile/2428/1814

Fatanti, M. N., & Suyadnya, I. W. (2015). Beyond User Gaze: How Instagram Creates Tourism Destination Brand? Procedia - Social And Behavioral Sciences, 211(September), 1089–1095. Https://Doi.Org/10.1016/J.Sbspro.2015.11.145

Kanagal, N. B. (2013). Promotions As Market Transactions. Journal Of Management And Marketing Research, May, 1–14. Retrieved From Http://Www.Aabri.Com/Copyright.Html.

Kim, S. E., Lee, K. Y., Shin, S. Il, & Yang, S. B. (2017). Effects Of Tourism Information Quality In Social Media On Destination Image Formation: The Case Of Sina Weibo. Information And Management, 54(6), 687–702. Https://Doi.Org/10.1016/J.Im.2017.02.009

Kiráľová, A., & PavlíÄeka, A. (2015). Development Of Social Media Strategies In Tourism Destination. Procedia - Social And Behavioral Sciences, 175, 358–366. Https://Doi.Org/10.1016/J.Sbspro.2015.01.1211

Kurniawan, P. (2018). Pemanfaatan Media Sosial Instagram Sebagai Komunikasi Pemasaran Modern Pada Batik Burneh Puguh Kurniawan Universitas Trunojoyo Madura, 217–225.

Purnomo, A. (2018). Pemanfaatan Instagram Sebagai Media Komunikasi Pariwisata Di Kabupaten Karanganyar.

Setyorini, H., Effendi, M., & Santoso, I. (2016). Analisis Strategi Pemasaran Menggunakan Metode Quantitative Strategi Planning Matrix ( Qspm ). Jurnal Teknologi Dan Manajemen Agroindustri, 5(1), 46–53.

Wijaya, D. A. (2008). Strategi Promosi Sebagai Langkah Pemasaran Pariwisata Di Desa Wisata Plempoh Bokoharjo Prambanan Sleman, 6.

Wong Ai Jean, B., Yazdanifard, R., Ai Jean Α, W., & Yazdanifard Σ, R. (2015). The Review Of How Sales Promotion Change The Consumer’s Perception And Their Purchasing Behavior Of A Product The Review Of How Sal Es Promotion Change The Consumer’s Perception And Their Purchasing Behavior Of A Product. Global Journal Of Management And Business Research, 15(5).

Xiang, Z., & Gretzel, U. (2010). Role Of Social Media In Online Travel Information Search. Tourism Management, 31(2), 179–188. Https://Doi.Org/10.1016/J.Tourman.2009.02.016




DOI: https://doi.org/10.25292/atlr.v1i1.104

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Advances in Transportation and Logistics Research

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Advances in Transportation and Logistics Research

ISSN: 2622-5778 (online)
Published by: Institut Transportasi dan Logistik Trisakti, Jakarta - Indonesia

ATLR by http://proceedings.itltrisakti.ac.id/index.php/ATLR is licensed under a Creative Commons Attribution 4.0 International License.