Analyzing The Customers’ Ability to Pay And Willingness To Pay For Soekarno Hatta Airport Railway Services (From Bni City Station)

Aldi Nuraizi, Ilham Artantyo Saksono, Masjraul Hidayat, Nursery Alfaridi Nasution, Adrian Kristianto Tamara

Abstract


One alternative mode provided by PT. Railink to get to Soekarno Hatta Airport is an airport railway, which was inaugurated in January 2018. The fare that is valid for one trip from Sudirman Baru Station (BNI City Station) is Rp. 70,000 / passenger. Yet, there are problems in Ability to Pay (ATP) and Willingness to Pay (WTP). Therefore, this study discusses the users’ Ability to Pay and Willingness to Pay towards the Airport Railway Service in order to seek for the ideal fare recommendations of the Soekarno Hatta Airport Railway. The data were collected through questionnaires and direct interviews with airport train service users and PT. Railink. The data were processed using the household budget method stating preference that results on an average ability to pay respondents (ATP) of Rp. 116,033 and the willingness to pay (WTP) of Rp. 52,560. To get the ideal fare recommendation, The result is calculated to get the average sums between the average ATP and the average WTP. The result of the ideal fare recommendation is IDR 84,297. By using the ideal fare there are 70% of respondents who are able to pay according to the ideal fare. Based on the results of the questionnaire, an ideal fare is recommended after an increase in the quality of priority or improvement of services provided by the operator. At last, the ideal fare recommendation after an increase is Rp. 91,947


Keywords


Ability to Pay (ATP); Willingness to Pay (WTP); Ideal Fare, Airport Railway

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DOI: https://doi.org/10.25292/atlr.v1i1.21

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