Analysis Ability To Pay And Willingness To Pay For Low Cost Carrier (LCC) Airlines (Case Study: Flight Jakarta to Surabaya With Citilink And Sriwijaya Airlines)

A.A. Zaniar, A.Y. Genovani, A. Hamdi, A. Sodikin, Nursery Alfaridi Nasution

Abstract


Increasing airplane ticket rates is a problem for customers of air transportation services for now. The purchasing power of people to use air transportation has decreased so that it has an impact on passenger volumes which decreased by 20% from April 2018 compared to April 2019 (yoy) for Citilink and Sriwijaya airlines with the Jakarta-Surabaya Route. The purpose of this study is to look at the level of Ability To Pay (ATP) and Willingness To Pay (WTP) for users of LCC airline services using the Jakarta-Surabaya flight route using Sriwijaya and Citilink airlines in addition to see the relationship between respondents income to willingness to pay and determined by using a simple regression method. The data are divided into two, which is primary data and secondary data. The primary data is obtained from the distribution of questionnaires through google forms and then analyzed to the indicators of ATP and WTP. The secondary data is the data on passenger volumes of Sriwijaya Air and Citilink for the Januari 2018-April 2019 period. The number of samples used is 100 people calculated by Slovin Method. By using household budget method, the average Ability to Pay value is Rp683.875. As for Willingness to Pay results, the average value of Rp597.694 is obtained. Through linear regression methods, there is a positive relationship and Between revenue and willingness to pay value.


Full Text:

PDF

References


Y. H. Chang and C. H. Yeh, A survey analysis of service quality for domestic airlines, Eur. J. Oper. Res., vol. 139, no. 1, pp. 166177, 2002.

Y. Sri Rizki, Peran Maskapai Penerbangan Berbiaya Murah/Low Cost Carrier (LCC) di Bandara Adisutjipto-Yogyakarta Untuk Mendukung Peningkatan Jumlah Wisatawan Domestik, War. Ardhia J. Perhub. Udar., vol. 39, no. 2, pp. 145166, 2013.

J. F. O. C. ? and G. Williams, Passengers perceptions of low cost airlines and full service carriers : A case study involving Ryanair , Aer Lingus , Air Asia and Malaysia Airlines, vol. 11, pp. 259272, 2005.

S. Suryadi, Dampak Kenaikan Harga Tiket Pesawat Serta Peramalan Pertumbuhan Angkutan Udara, War. Penelit. Perhub., 2019.

H. B. Yowanda, ( LCC ) DAN DAYA SAING PERUSAHAAN ( Studi Pada Maskapai Penerbangan Pt . Garuda Indonesia Citilink ), vol. 51, no. 2, pp. 168178, 2017.

J. Timur, J. Jul, and J. Jul, Perkembangan Pariwisata Jawa Timur, no. 60, pp. 3336, 2015.

M. K. Y?lmaz, A Study on The Future of Low Cost Carrier Business Model in International Air Transportation, ?nsan ve Toplum Bilim. Ara?t?rmalar? Derg., vol. 6, no. 6, pp. 4857, 2017.

M. G. Mona, J. S. Kekenusa, and J. D. Prang, Penggunaan Regresi Linear Berganda untuk Menganalisis Pendapatan Petani Kelapa Studi Kasus : Petani Kelapa Di Desa Beo , Kecamatan Beo Kabupaten Talaud The Use of Multivariate Linear Regression to Analyse Income of Coconut Farmer Case Study : Coconut Farm, JdC, vol. 4, p. 2, 2015.

Julien and K. Mahalli, Analisis Ability To Pay Dan Willingness To Pay Pengguna Jasa Kereta Api Bandara Kualanamu ( Airport Railink Service ), J. Ekon. dan Keuang. Vol.2 No.3 Menurut, pp. 167179, 2013.

A. Kr?mer, M. Friesen, and T. Shelton, Are airline passengers ready for personalized dynamic pricing? A study of German consumers, J. Revenue Pricing Manag., vol. 17, no. 2, pp. 115120, 2018.

J. C. Whitehead, Combining willingness to pay and behavior data with limited information, Resour. Energy Econ., vol. 27, no. 2, pp. 143155, 2005.

I. F. Panjaitan and M. S. Surbakti, Analisa Tarif Jalan Tol Berdasarkan Pendekatan Willingness To Pay (WTP) Dan Ability To Pay (ATP) (Studi Kasus : Rencana Jalan Tol Medan - Binjai), J. Tek. Sipil USU, vol. 2, no. 3, 2013.

K. City, Willingness and Ability to Pay for a New Public Transport : a Case Study of.

R. Rahman, Studi Pemilihan Moda Angkutan Umum Antar Kota Menggunakan Metode Stated Preference, SMARTek, vol. 7, no. 4, pp. 229243, 2009.

E. Saptutyningsih, Faktor-Faktor yang Berpengaruh Terhadap Willingness to Pay untuk Perbaikan Kualitas Air Sungai Code di Kota Yogyakarta, J. Ekon. dan Stud. Pembang., vol. 8, no. 2, pp. 171182, 2007.

S. Kilic, Linear regression analysis, J. Mood Disord., vol. 3, no. 2, p. 90, 2013.

D. C. Macmillan, Actual and Hypothetical Willingness To Pay for Environmental Outputs: Why Are They Different?, no. January, p. 64, 2004.

A. Schneider, G. Hommel, and M. Blettner, Linear regression analysis: part 14 of a series on evaluation of scientific publications., Dtsch. Arztebl. Int., vol. 107, no. 44, pp. 77682, 2010.

A. Wiratmoko, Pengaruh Kegiatan Ekstrakurikuler Robotika Terhadap Kecerdasan Emosional Siswa Di Smk Negeri 3 Yogyakarta, J. Penelit., 2012.

M. H. A. Sarwandy, J. Arliansyah, and H. Fitriani, The Analysis of Ability to Pay (ATP) and Willingness to Pay (WTP) on Light Rail Transit (LRT) Tariff in Palembang, J. Phys. Conf. Ser., vol. 1198, p. 082023, 2019.

E. Ainy, H. Soori, M. Ganjali, H. Le, and T. Baghfalaki, Estimating cost of road traffic injuries in iran using willingness to pay (WTP) method, PLoS One, vol. 9, no. 12, pp. 116, 2014.




DOI: https://doi.org/10.25292/atlr.v2i0.230

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Advances in Transportation and Logistics Research

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Advances in Transportation and Logistics Research

ISSN: 2622-5778 (online)
Published by: Institut Transportasi dan Logistik Trisakti, Jakarta - Indonesia

ATLR by http://proceedings.itltrisakti.ac.id/index.php/ATLR is licensed under a Creative Commons Attribution 4.0 International License.