The Crash Of Boeing 737 Max 8 And It’s Effect On Costumer Trust: Case On Lion Air Passenger

Abstract

The accident that happened on Boeing 737 Max 8 which cover 2 airlines Lion Air and Ethiopian Airlines which raises questions about the aircraft safety with 346 deaths in total, as the result of the crash the aircraft was grounded worldwide. On April 2019 Boeing continued to work on finalizing the software a delay were announced and the final software was released to the FAA in May,  with Boeing continued to work on finalizing the software this research was intended for Indonesian passenger especially lion air passenger do they trust Boeing 737 Max 8 if the FAA allow the 737 max 8 return to the sky, we use quantitative method and questionnaire to find out the result. The result showed that there is an effect of crash towards the customer trust and can be proved using simple linear regression (Y = 5,604 +0.196X). It means that each increasing point of variable X (crash) will affect variable Y (customer trust) which is 0.196 in 5.604 constants. Based on the result of correlation analysis, r = 0.550 shows that there is a medium correlation level between two variables. The determinant coefficient is 30.2% proved that crash has an affect of 30.2% on customer trust while the rest (68.2%) come from other factors. The result from hypothesis test is t count > t table or 6,516 > 1.984 it means there is a siganificant impact of variable X (crash) towards variable Y (customer trust).