The Effect of Paid Baggage to Purchase Intention through Price Fairness in LCC's Airlines User (Case Study on Lion Air Airline)

A P Lesmana, N R Putri, Edhie Budi Setiawan, Yoanita Octora


LCC or low-cost-carrier airlines are flights that offer low fares to its customers by reducing the services or facilities obtained. In response to profit reductions, LCC airlines increase service costs by applying paid baggage. The application of the paid baggage causes the price to increase very high so that it is considered unreasonable and makes the passengers reconsider the interest of buying an LCC airline ticket. The purpose of this study is to know the interest in buying consumers of Lion Air after the paid baggage is set, knowing the influence of paid baggage on the price fairness of Lion Air Products, and knowing the price fairness influence of Lion Air product of consumer buying interest. The research methods performed are quantitative. Data collection techniques by passing a questionnaire with samples of 100 respondents who have used the services of Lion Air airline. The results of this study were analyzed using path analysis techniques. The results showed that the paid baggage variables and price fairness variables influenced significantly on the buying interest variables of the consumers of the Lion Air airline users.

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