Repurchase Intention based on Price, Service Quality and Passenger Satisfaction (A survey on Citilink passengers, 2022)

Danisa Aliffiani Mega Putri, Farrel Radhitya Ramadhan

Abstract


This research was conducted on customers who use Citilink airlines flights from Soekarno Hatta Airport. quantitative approach, and SPSS Version 25 application to analyze the data. The data is collected by distributing 100 questionnaires to users of Citilink flights from Soekarno Hatta Airport in 2022. In this study, researchers conducted validity tests, reliability tests, simple linear regression tests, and hypothetical test. The purpose of this study is to analyze the effect of ticket prices, customer satisfaction, service quality, and the repurchase intentions of Citilink flights from Soekarno Hatta Airport in 2022.


Keywords


Citilink, Soekarno Hatta Airport, ticket prices, customer satisfaction, service quality, and The Repurchase Intentions

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DOI: https://doi.org/10.25292/atlr.v5i0.493

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