THE EFFECT OF PRICE FAIRNESS AND SERVICE QUALITY THROUGH REPURCHASE INTENTION MEDIATED OF CUSTOMER SATISFACTION

Sidiq Fajar Cahyanto, M Akbar Maulana, Sandriana Marina Marina, Aisyah Rahmawati

Abstract


Price fairness and service quality can affect customer satisfaction and customer satisfaction can create passengers repurchase intention. This study discusses price fairness, service quality, customer satisfaction, and repurchase intention by taking questionnaires from 175 respondents as data used. SmartPLS was the technical analysis used in this study. The results of this study show a positive effect on customer satisfaction and repurchase intention in which customers will have an interest in making repurchases if they feel satisfied with what they got previously. This research has a limit in taking samples which is only passengers who use low-cost carriers at Soekarno-Hatta International airport in 2021


Keywords


Price Fairness, Service Quality, Customer Satisfaction, Repurchase Intention, Low-Cost Carrier

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DOI: https://doi.org/10.25292/atlr.v5i0.501

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