Farah Frista Hakim, Muhammad Syuman Fabio Bastian, Mustikasari Mustikasari, Abi Prasidi


This research is intended to identify the relation between brand image and promotion towards customer’s interest in purchasing tickets specifically on Lion Air, an airlines brand. The population that we collect our information from were users of Lion Air’s services. This research was followed with a questionnaire to gather our samples. This research used a quantitative approach with a multiple linear regression method through the Statistical Package for the Social Sciences (SPSS) program. The data obtained are then processed and analyzed by testing validity, reliability testing, multiple regression analysis, coefficient of determination (R2) test, t-test and f-test. Based on this study, we can conclude that brand promotion and image has a positive impact on customers' interest in buying Air Asia air tickets. The percentage of brand image and promotion variables for purchase interest is 76%.


Purchase Interest, Brand Image, Promotion, Customer’s purchase interest

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