PT XYZ PERISHABLE GOODS PRODUCTION STRATEGY IN 2023
Abstract
This study is based on development of agroindustry in Indonesia to determine the strategies used in the effort to compete with other agroindustry company. The main purpose of determining strategy so that PT XYZ as agroindustry company can see the internal and external condition in the company objectively in order to compete with the other agroindustri beef meltique company. Therefore, this study provides information on how important the strategy production such as the production process, storage, and distribution until the goods reach the consumer in a state where the quality of the product is always maintained.
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Vikaliana, Resista. 2019. “MODEL COLD CHAIN MANAGEMENT OF BEEF IN INDONESIA: A BUSINESS PROCESS.” Jurnal Logistik Indonesia 52(1):52–60.
An, Charles, and R. F. Ramadhannyb. 2020. “Formulasi Strategi Penggunaan Jenis Pesawat PT Garuda Indonesia Dalam Persaingan Tahun 2019 Type of Aircraft Used Formulation Strategy of PT Garuda Indonesia in Competition Year of 2019.” 6(2):173–86.
Authors, For. 2015. “Is SWOT Analysis Still Fit for Purpose?: The Management Tool Has Been Exploring Strengths, Weaknesses, Opportunities and Threats for Decades.” Strategic Direction 31(4):13–15. doi: 10.1108/SD-02-2015-0024.
Chaudhuri, Atanu, Iskra Dukovska-Popovska, Nachiappan Subramanian, Hing Kai Chan, and Ruibin Bai. 2018. “Decision-Making in Cold Chain Logistics Using Data Analytics: A Literature Review.” International Journal of Logistics Management 29(3):839–61. doi: 10.1108/IJLM-03-2017-0059.
Evitha, Yuli. 2018. “TANTANGAN INDUSTRI COLD SUPPLY CHAIN PRODUK MAKANAN BEKU.” 2(2):25.
Halldórsson, Árni, Ceren Altuntas Vural, and Jessica Wehner. 2019. “Logistics Service Triad for Household Waste: Consumers as Co-Producers of Sustainability.” International Journal of Physical Distribution & Logistics Management 49(4):398–415. doi: 10.1108/IJPDLM-02-2019-0065.
Lesmini, Lis, and Wynd Rizaldy. 2021. “Studi Perbandingan Prosedur Penanganan Barang Perishable Untuk Cold Storage Di Pelabuhan Dan Bandara Internasional Di Jakarta.” Jurnal Manajemen Bisnis Transportasi Dan Logistik 7(1):53–64. doi: 10.54324/j.mbtl.v7i1.638.
Majid, Suharto Abdul, Reflyndra Yundriana, Irzan Soepriyadi, Yosi Pahala, Peppy Fachrial, Agus Setiawan, Aditya Wardana, Atong Soekirman, Nofrisel1, Basri Fahriza, Nina Kurnia Hikmawati, and Endri Endri. 2022. “Strategies for Improving Air Connectivity in Indonesia through the Indonesian, Malaysia and Thailand Growth Triangle Cooperation.” Academic Journal of Interdisciplinary Studies 11(5):62–72. doi: 10.36941/ajis-2022-0125.
Maulana, Wahyu. 2020. “Metode Marketing Mix Dan Analisis SWOT Dalam Penyusunan Strategi Bersaing Pada IKM Keripik Tempe Ayudy.” Jurnal Perilaku Dan Strategi Bisnis 8(2):141. doi: 10.26486/jpsb.v8i2.1257.
Pemasaran, Pengertian. 2014. “8 2.2 Jasa 2.2.1 Pengertian Jasa.” 7–18.
Rangkuti, Freddy. 2019. Analisis SWOT : Teknik Membedah Kasus Bisnis Cara Perhitungan Bobot, Rating, Dan OCAI / Freddy Rangkuti. Cet. 7. Jakarta : Gramedia, 2013.
Riahi Dorcheh, Farshid, Seyed Hossein Razavi Hajiagha, Misagh Rahbari, Vahid Jafari-Sadeghi, and Hannan Amoozad Mahdiraji. 2021. “Identification, Analysis and Improvement of Red Meat Supply Chain Strategies Considering the Impact of COVID-19 Pandemic: A Hybrid SWOT-QSPM Approach in an Emerging Economy.” British Food Journal 123(12):4194–4223. doi: 10.1108/BFJ-09-2020-0865.
Shashi, S., Piera Centobelli, Roberto Cerchione, and Myriam Ertz. 2021. “Food Cold Chain Management: What We Know and What We Deserve.” Supply Chain Management 26(1):102–35. doi: 10.1108/SCM-12-2019-0452.
Syazwan Ab Talib, Mohamed, and Abu Bakar Abdul Hamid. 2014. “Halal Logistics in Malaysia: A SWOT Analysis.” Journal of Islamic Marketing 5(3):322–43. doi: 10.1108/JIMA-03-2013-0018.
Vikaliana, Resista. 2019. “MODEL COLD CHAIN MANAGEMENT OF BEEF IN INDONESIA: A BUSINESS PROCESS.” Jurnal Logistik Indonesia 52(1):52–60.
DOI: https://doi.org/10.25292/atlr.v5i0.507
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