THE EFFECT OF E-TICKETING AND SERVICE QUALITY ON PASSENGER SATISFACTION INTERCITY INTERPROVINCE BUS JAKARTA-SOLO ROUTE (STUDY CASE PT ROSALIA INDAH TRANSPORT 2022)
Abstract
This study was conducted due to the technological advances that are increasingly developed and sophisticatedly increased every year. In this 4.0 era, the use of applications for online ticket bookings using smartphone applications that have features for booking public transportation tickets is quite simple. This study discusses purchasing tickets online or commonly known as E-ticketing on the PT Rosalia Indah Transport bus on Jakarta - Solo route. The purpose of this research is to analyze the effect of E-ticketing and service quality on passenger satisfaction. This research used a quantitative research method. A total of 152 passengers were used as research samples for data collection techniques. Validity and reliability testing were used in this study. The results of this study show that E-ticketing and service quality affect passenger satisfaction.
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DOI: https://doi.org/10.25292/atlr.v5i0.510
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