Marketing Strategy for Loading and Unloading Services at PT. PBM DHARMA LAUTAN NUSANTARA

Naufal Hambali, Dafa Abhista, Subandi Subandi, Esti Liana

Abstract


This study aims to determine the Marketing Strategy for loading and unloading at PT PBM Dharma Lautan Nusantara. This research applied a qualitative descriptive method using SWOT analysis. The data source used primary data taken from interviews with the directors of PT PBM Dharma Lautan Nusantara while secondary data was obtained from the management of PT PBM Dharma Lautan Nusantara and literature studies such as journals, articles, websites, and documents related to this research. This study shows that every activity that occurs is in applicable SOP (Standard Operating Procedure). Quality and quantity can be guaranteed and good for the company.

Keywords


Strategy, Marketing, Unloading, Quality, SWOT matrix approach, and IE matrix.

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References


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DOI: https://doi.org/10.25292/atlr.v5i0.513

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Advances in Transportation and Logistics Research

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