The Impact of Selling Price and Customer Satisfaction on Garuda Indonesia Airlines Purchase Decision for the Jakarta-Yogyakarta Route in the New Normal Era from January to June 2022

Muhammad Rafly, Siraj Azmi Prana, Nashrullah Nashrullah, Cecep Budiman

Abstract


 

The purpose of this study was to analyze sales prices and customer satisfaction regarding the decision to purchase tickets from Garuda Indonesia. The population of this study is Garuda Indonesia service users. In this study, data was distributed to Garuda Indonesia clients from 100 individuals using random sampling techniques for data collection. The method in this study is quantitative with a linear regression approach using the Statistical Package for Social Sciences (SPSS). Data are analyzed using validity, reliability, normality, regression, determination (r2), t-tests, and f-tests. Finally, keep in mind that sales price and customer satisfaction greatly impact purchasing decisions. It has been proven that variable selling prices and customer satisfaction can explain 69.7% of variable purchase decisions.



Keywords


Selling Price, Customer Satisfaction, Purchasing Decision

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References


Indrawan, Fiqih, and Rendhie Andrian. 2021. “The Influence of Service Quality and Customer Satisfaction on Customer Loyalty Si Cepat Ekspres in Dki Jakarta.” Global Research on Sustainable Transport & Logistics 5778(2013): 831–43. http://proceedings.itltrisakti.ac.id/index.php/altr.

Sumirahwati, Sumirahwati, Subandi Subandi, Deslida Saidah, and Rr Endang Wahyuni. 2021. “Bauran Pemasaran Pt. Budiraya Tataprima Dalam Penentu Minat Pembeli.” Jurnal Ekonomika dan Manajemen 10(2): 123.




DOI: https://doi.org/10.25292/atlr.v5i0.533

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Advances in Transportation and Logistics Research

ISSN: 2622-5778 (online)
Published by: Institut Transportasi dan Logistik Trisakti, Jakarta - Indonesia

ATLR by http://proceedings.itltrisakti.ac.id/index.php/ATLR is licensed under a Creative Commons Attribution 4.0 International License.