ANALYSIS OF PASSENGER TRAFFIC, TICKET PRICES AND PROMOTION OF GARUDA INDONESIA AIRLINE ON SEAT LOAD FACTOR (SLF) ON CGK- SUB AND SUB-CGK ROUTES MEDIATED BY SERVICE QUALITY

Amalia Syawalita, Difka Angiya Nurfadila, Sri Handayani, Irza Tanjung

Abstract


Garuda Indonesia is a state-owned airline that operates domestic and international flights. This study aims to analyze passenger traffic, ticket prices and promotions on Seat Load factor (SLF) on CGK-SUB and SUB-CGK routes for the period January 2020 to July 2022. The method used in this research is a quantitative approach, where the population is passengers of Garuda Indonesia Airlines on the Jakarta-Surabaya and Surabaya-Jakarta routes from January 2020 to July 2022. The results of this study indicate a positive influence on the amount of passenger traffic on the Seat Load Factor (SLF). In this study, we can see a significant change in passenger traffic at Soekarno-Hatta International Airport and Juanda International Airport which affects the increase in Seat Load Factors (SLF) of Garuda Indonesia Airlines.


Keywords


Passenger Traffic; Ticket Prices; Promotion; Seat Load Factor (SLF); Service Quality

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DOI: https://doi.org/10.25292/atlr.v5i0.536

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