ANALYSIS OF PASSENGER TRAFFIC, TICKET PRICES AND PROMOTION OF GARUDA INDONESIA AIRLINE ON SEAT LOAD FACTOR (SLF) ON CGK- SUB AND SUB-CGK ROUTES MEDIATED BY SERVICE QUALITY
Abstract
Garuda Indonesia is a state-owned airline that operates domestic and international flights. This study aims to analyze passenger traffic, ticket prices and promotions on Seat Load factor (SLF) on CGK-SUB and SUB-CGK routes for the period January 2020 to July 2022. The method used in this research is a quantitative approach, where the population is passengers of Garuda Indonesia Airlines on the Jakarta-Surabaya and Surabaya-Jakarta routes from January 2020 to July 2022. The results of this study indicate a positive influence on the amount of passenger traffic on the Seat Load Factor (SLF). In this study, we can see a significant change in passenger traffic at Soekarno-Hatta International Airport and Juanda International Airport which affects the increase in Seat Load Factors (SLF) of Garuda Indonesia Airlines.
Keywords
Full Text:
PDFReferences
- Angkasa Pura II - AR 2018. (n.d.).
Al-ahdal, W. M., Alsamhi, M. H., Tabash, M. I., & Farhan, N. H. S. (2020). The impact of corporate governance on financial performance of Indian and GCC listed firms: An empirical investigation. Research in International Business and Finance, 51. https://doi.org/10.1016/j.ribaf.2019.101083
Allcoot, H., Braghieri, L., Eichmeyer, S., & Gentzkow, M. (2014). ??No Title No Title No Title. In Paper Knowledge . Toward a Media History of Documents.
Cooper, D. R., Schindler, P. S., & Sun, J. (2006). Business research methods (Vol 9). In Business Research Methods (Issue 2000, p. 38).
Diepenbrock, F. (n.d.). European Airline Performance.
Handayani, S., Oktavilia, S., & Dwi Wishnuwardhani, F. (n.d.). THE IMPACT OF AIRPORT FACILITIES ON NON-AERONAUTICAL REVENUE THROUGH AIRPORT TRAFFIC AND AERONAUTICAL REVENUE AS MODERATING VARIABLES.
Handayani, S., Perwitasari, E. P., & Hermawan, M. A. (2021). The Effect of Financial Ratio to Financial Distress Mediated by Profitability Ratio in PT Angkasa Pura II (Persero). Jejak, 14(2), 398–414. https://doi.org/10.15294/jejak.v14i2.32023
Harfika, J., & Abdullah, N. (2017). Pengaruh Kualitas Pelayanan Dan Fasilitas Terhadap Kepuasan Pasien Pada Rumah Sakit Umum Kabupaten Aceh Barat Daya. Balance, XIV(1), 44–56.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
id.wikipedia.org_wiki_Garuda_Indonesia. (n.d.).
Indrawan, F., & Andrian, R. (2021). the Influence of Service Quality and Customer Satisfaction on Customer Loyalty Si Cepat Ekspres in Dki Jakarta. Global Research on Sustainable Transport & Logistics, 5778(2013), 831–843. http://proceedings.itltrisakti.ac.id/index.php/altr
Kotler, & Philip & Armstrong G. (2008). Dasar-dasar Pemasaran (Principles of marketing).
Maheswari, A. A. A. R., & Aksari, N. M. A. (2019). Peran Kepuasan Pelanggan Memediasi Kualitas Layanan Terhadap Loyalitas Pelanggan Pada Pt. Airasia Indonesia. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 3, 315. https://doi.org/10.24843/eeb.2019.v08.i03.p05
Martiman. (2014). Strategi Pemasaran Barang dan Jasa Perusahaan Melalui Media Iklan. Jurnal Ilmiah Widya, 2, 55–63.
Mumek, L., Tampi, J. R. E., Program, L. F. T., Bisnis, S. A., & Administrasi, J. I. (2020). Kualitas Pelayanan Terhadap Kepuasan Konsumen PT. Garuda Indonesia Airlines Kelas Ekonomi Rute Manado-Jakarta. 1(4).
Mussardo, G. (2019). Pemasaran. Statistical Field Theor, 53(9), 10. https://doi.org/10.1017/CBO9781107415324.004
Sarinah, Qibtiyah, M., & Nurhayati, S. (2019). Strategi Meningkatkan Seat Load Factor Pada. Jurnal Manajemen Bisnis Transportasi Dan Logistik (JMBTL), 5(3), 391–402.
SMART CONNECTED THE BEST AIRPORT IN THE REGION 2020 Laporan Tahunan Annual Report. (n.d.).
Tovar, B., & Martín-Cejas, R. R. (2009). Are outsourcing and non-aeronautical revenues important drivers in the efficiency of Spanish airports? Journal of Air Transport Management, 15(5), 217–220. https://doi.org/10.1016/j.jairtraman.2008.09.009
Turnaround time: Airport financial recovery and restart following COVID-19 Munich Airport. (n.d.).
DOI: https://doi.org/10.25292/atlr.v5i0.536
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Advances in Transportation and Logistics Research

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Advances in Transportation and Logistics Research
ISSN: 2622-5778 (online)
Published by: Institut Transportasi dan Logistik Trisakti, Jakarta - Indonesia
ATLR by http://proceedings.itltrisakti.ac.id/index.php/ATLR is licensed under a Creative Commons Attribution 4.0 International License.