The Effect of Marketing Mix and Competitiveness on Customer Satisfaction of PT Jalur Nugraha Ekakurir (JNE) DKI Jakarta

Abstract

The purpose of this study is to examine how the marketing mix and competitiveness affect customer satisfaction at PT Jalur Nugraha Ekakurir (JNE). The sampling technique uses the Cochran formula because the population is not known with certainty.  The data of this study were obtained from questionnaires (questionnaires).  The sample taken in this study was JNE Jakarta customers with 91 respondents. This research is classified as quantitative research using regression and correlation techniques along with other tests such as reliability, normality, multicholinearity, Heteroskedasticity, t and F. Results showed that the findings of the Marketing Mix variable validity test were very significant (rcount coefficient > rtable 0.207), showing that it had a good effect on Customer Satisfaction. The T count (5,535) > the T table (1,987) and the significant 0.000 < 0.005 Marketing Mix had a positive and significant effect on customer satisfaction, according to the Multiple Linear Regression Test H1 results. The H2 findings are known t count (1.545) t table > (1.987) and significant 0.126 < 0.005. Competitiveness has no negligible or substantial impact on customer satisfaction. Furthermore, it can be concluded from the result that the count F (50.543) > table F (3.10) and significant 0.000 < 0.005 that the Marketing Mix and Competitiveness both have a significant effect simultaneously