Costumer Satisfaction On Price Relationship To Gojek Costumer Loyalty During Peak Hour In East Jakarta

Ady Mohamad Ramzy Ichsan, Nauval Adriansyah, Rr. Endang Wahyuni, Danang Darunanto

Abstract


The purpose of this study was to determine the role of customer satisfaction in the price relationship with Gojek consumer loyalty at peak hours in the East Jakarta area. This research uses quantitative methods. The population in this study were individuals (users) who performed Goride services. The sampling technique using non-probability sampling is a method that aims to find opportunities for sample cell members in the population that can be used in sample members, the sample in this study was 100 respondents. The analysis technique uses the SEM-PLS (Structural Equation Modelling) method with Smart PLS 4.0 software. The results of this study indicate that there is a positive and significant relationship between the mediating role of Customer Satisfaction on the Price relationship on Gojek Customer Loyalty at peak hours in the East Jakarta area.


Keywords


Price, Costumer Satisfaction, Costumer Loyalty, Transportation, Gojek.

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DOI: https://doi.org/10.25292/atlr.v8i0.728

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