Analysis Of Service And Handling Of Goods Delivery On E-Commerce Shopee On Consumer Loyalty Gen Z In North Jakarta In 2023

Alfira Faranazwa, Afina Muthiasari, Husni Hasan, Imam Ozali

Abstract


Shopee is a leading online shopping platform in electronic commerce, which can be accessed using a smartphone. This research is motivated by several problems that often occur, including in terms of shipping goods. The formulation and objectives of this study are to determine the effect of Shopee E-Commerce Services (X1) and Handling of Goods Delivery (X2) on Generation Z (Y) Consumer Loyalty in North Jakarta in 2023. This research uses quantitative methods, a sample of 100 respondents using the Slovin formula.  The type of data used is primary data obtained from questionnaires and secondary data obtained from library research. The data analysis techniques used are Likert scale weighting, regression analysis, correlation coefficient analysis, determination analysis and hypothesis testing. Based on the results of the analysis and discussion test, service and handling of goods delivery have a positive and significant effect on gen z consumer loyalty in North Jakarta in 2023.

Keywords


Service, Handling, Loyalty, Goods Delivery, E-commerce.

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DOI: https://doi.org/10.25292/atlr.v8i0.738

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