Service Performance, Brand Image and Repurchase Intention A Study Comparasion of Citilink and Lion air Airlines

Mella Kusumaningrum, Arief Fadillah, Tito Warsito, Yoanita Octora

Abstract


This research aims to know how service performance and brand image of citilink and lion air influence the repurchase intention. The method of this research used validity test, reliability, simole regretion, and double regretion. The main data is gained by survey of 100 questionnaires to cilitink and lion air users. The result shows that lion air has a bigger influence of repurchase intention because people know them first. However citilink has good service performance but infamous brand image.


Keywords


Comparasion; Service performance; brand image; repurchase intenton; Low Cost Carrier

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DOI: https://doi.org/10.25292/atlr.v1i1.76

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Advances in Transportation and Logistics Research

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Published by: Institut Transportasi dan Logistik Trisakti, Jakarta - Indonesia

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