How Promo Giving, Easy Access, And Digital Payments Affect To Shopee E-Commerce Sustainability

Nabila Dahayu Putri Sasongko, Aqilah Zahra Noverin, Nashrullah Nashrullah, Siti Krisnawati

Abstract


Shopee is currently the largest e-commerce platform in Indonesia. This study aims to examine the effect of promotions, ease of access, and digital payments on the sustainability of Shopee's e-commerce platform. Using a quantitative approach, data was collected from 170 active Shopee users through an online questionnaire with a 1–4 Likert scale. The analysis was conducted using the PLS-SEM method through SmartPLS. The results show that all three variables have a positive and significant effect on the sustainability of the platform, with ease of access being the dominant factor. The variable of promotional offers has been proven to strengthen user loyalty through credible social interactions. Ease of access encourages sustainable use and reduces environmental impact, while digital payments increase efficiency and trust. These findings support the Triple Bottom Line (TBL) framework, in which e-commerce sustainability encompasses the dimensions of profit, people, and planet.


Keywords


Digital payment, ease of access, promo strategy, e-commerce, sustainability, online marketplace, Tripple Bottom Line (TBL)

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DOI: https://doi.org/10.25292/atlr.v8i0.772

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