SWOT Analysis in MRT Jakarta

NR. Setia, RF. Nelwan, Sandriana Marina, Masjraul Hidayat

Abstract


This study aims to determine the factors that are the strengths and weaknesses of the MRT in Jakarta, which factors are the opportunities and threats for the MRT in Jakarta, and how the MRT position is compared to other public transportation. The research design used is descriptive quantitative research, to measure the company's internal and external factors and their competitive profile. The data used in this study are primary data and secondary data. The conclusion of this study shows that the analysis of internal and external strength of the company produces an internal factor evaluation matrix (IFE) and an external factor evaluation (EFE) matrix and a competitive position matrix (Competitive Matrix Profile-CPM). The position of the Jakarta MRT when compared to its main competitors Transjakarta and Ojek Online is strong. Then, analyzing the position of the Jakarta MRT in the Matrix of Determining the Company's Position to win the passenger transportation business competition, located in the Quadrant I region, then, the most appropriate strategy to be implemented by the Jakarta MRT is Growth Oriented Strategy.

Keywords


SWOT analysis, MRT, public transportation, transjakarta

Full Text:

PDF

References


Agusta, I. (2014). Teknik Pengumpulan dan Analisis Data Kualitatif. Jurnal Studi Komunikasi Dan Media, 02(1998), 111.

Allotta, B., Chisci, L., DAdamio, P., Papini, S., & Pugi, L. (2013). Design of an Automatic Train Operation (ATO) system based on CBTC for the management of driverless suburban railways. 12th IMEKO TC10 Workshop on Technical Diagnostics: New Perspective in Measurements, Tools and Techniques for Industrial Applications, Proceedings, 0, 8489.

Anatasia, R. (2019). 4 Kebijakan Lanjutan untuk Optimalkan Layanan MRT Jakarta. Retrieved June 15, 2019, from http://www.tribunnews.com/bisnis/2019/03/15/4-kebijakan-lanjutan-untuk-optimalkan-layanan-mrt-jakarta?page=2

Anggadini, S. D. (2009). Analisis Sistem Informasi Manajemen Berbasis Komputer dalam Proses Pengambilan Keputusan. Majalah Ilmiah UNIKOM, 11(2), 176187.

Anjastantri, W., & Dewantara, R. Y. (2017). Mempertahankan eksistensi tradisional travel agency dalam menghadapi ancaman online travel agency. 50(6), 151156.

Arifiyananta, R. D., Ilmu, S., Negara, A., & Dendydenoygmailcom, U. (2015). Strategi Dinas Perhubungan Kota Surabaya Untuk Mengurangi Kemacetan Jalan Raya Kota Surabaya. Jurnal Mahasiswa, 7.

Astuti, D. (2005). Kajian Bisnis Franchise Makanan di Indonesia. 8397. https://doi.org/https://doi.org/10.9744/jmk.7.1.pp.%2083-98

Batlajery, S. (2016). Penerapan Fungsi-Fungsi Manajemen Pada Aparatur Pemerintahan Kampung Tambat Kabupaten Merauke. Jurnal Ilmu Ekonomi Dan Sosial, VII(2), 135155.

Bawono, I. R. (2003). Manajemen Strategik Sektor Publik : Langkah Tepat Menuju Good Governance. Jurnal Fakultas Ekonomi UNSOED Purwokerto.

Bull, J. W., Jobstvogt, N., B?hnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C., & Koss, R. (2016). Strengths, Weaknesses, Opportunities and Threats: A SWOT analysis of the ecosystem services framework. Ecosystem Services, 17, 99111. https://doi.org/10.1016/j.ecoser.2015.11.012

Cui, J., Allan, A., & Lin, D. (2019). SWOT analysis and development strategies for underground pedestrian systems. Tunnelling and Underground Space Technology, 87(December 2018), 127133. https://doi.org/10.1016/j.tust.2018.12.023

Dyson, R. G. (2004). Strategic development and SWOT analysis at the University of Warwick. European Journal of Operational Research, 152(3), 631640. https://doi.org/10.1016/S0377-2217(03)00062-6

Fajriah, S. D., & -, M. (2014). Pengembangan Sarana dan Prasarana untuk Mendukung Pariwisata Pantai yang Berkelanjutan (Studi Kasus: Kawasan Pesisir Pantai Wonokerto Kabupaten Pekalongan). Jurnal Pembangunan Wilayah & Kota, 10(2), 218. https://doi.org/10.14710/pwk.v10i2.7653

Greenpeace Indonesia. (2019). Data KLHK Menunjukkan Pencemaran Udara Tahunan Jakarta Dua Kali Lebih Buruk dari Baku Mutu Udara yang Ditetapkan Pemerintah. Retrieved June 9, 2019, from https://www.greenpeace.org/indonesia/publikasi/2263/data-klhk-menunjukkan-pencemaran-udara-tahunan-jakarta-dua-kali-lebih-buruk-dari-baku-mutu-udara-yang-ditetapkan-pemerintah/

Ibrahim, A. (2016). ANALISIS IMPLEMENTASI MANAJEMEN KUALITAS DARI KINERJA OPERASIONAL PADA INDUSTRI EKSTRAKTIF DI SULAWESI UTARA (Studi Komparasi Pada Pertanian, Perikanan, dan Peternakan). Optimalisasi Manajemen, 4(2), 859869.

Kunci, K., & Rangkuti, F. (2004). Zuhrotun Nisak.

Li, M., & Zolt?n, Z. (2017). The Application Of Cluster Analysis In Ecnomics Science. 17(November 1994), 441458. https://doi.org/10.2991/icessms-16.2017.104

Mohammad-Beigi, H., Nouri, J., & Liaghati, H. (2015). Strategic Analysis of Bus Rapid Transit System in Improvement of Public Transportation: Case of Tehran, Iran. Modern Applied Science, 9(9). https://doi.org/10.5539/mas.v9n9p169

MRT Jakarta. (2017a). Cakupan Proyek. Retrieved June 10, 2019, from https://www.jakartamrt.co.id/mengenai-proyek/cakupan-proyek/

MRT Jakarta. (2017b). Pendanaan Proyek. Retrieved June 7, 2019, from https://www.jakartamrt.co.id/mengenai-proyek/pendanaan-proyek/

MRT Jakarta. (2017c). Sejarah. Retrieved June 17, 2019, from https://www.jakartamrt.co.id/mrt-jakarta/sejarah-mrt-jakarta/

MRT Jakarta. (2017d). Struktur Organisasi. Retrieved June 8, 2019, from https://www.jakartamrt.co.id/mrt-jakarta/struktur-organisasi/

MRT Jakarta. (2017e). Teknologi. Retrieved June 11, 2019, from https://www.jakartamrt.co.id/proyek-dan-perkembangan/teknologi/

MRT Jakarta. (2019). Ketepatan Waktu MRT Jakarta Capai 99,9 persen. Retrieved June 20, 2019, from https://www.jakartamrt.co.id/2019/06/21/ketepatan-waktu-mrt-jakarta-capai-999-persen/

Oktaviana, M. G., Sulistio, H., & Wicaksono, A. (2011). Strategi Pengembangan Transportasi Antar Wilayah Di Provinsi Papua Barat. Universitas Brawijaya Malang, 5(3), 180190.

Oky Zulkarnaen, H., & Manajemen, J. (2013). ANALISIS STRATEGI PEMASARAN PADA USAHA KECIL MENENGAH (UKM) MAKANAN RINGAN ( Studi Penelitian UKM Snack Barokah di Solo ). Diponegoro Journal of Management, 2(1), 113. Retrieved from http://ejournal-s1.undip.ac.id/index.php/dbr

Perda No.1 Tahun 2008 tentang Rencana Pembangunan Jangka Menengah Daerah Tahun 2007-2012. (2008). Demografi Jakarta. Retrieved June 11, 2019, from https://jakarta.go.id/artikel/konten/59/demografi-jakarta

Phadermrod, B., Crowder, R. M., & Wills, G. B. (2019). Importance-Performance Analysis based SWOT analysis. International Journal of Information Management, 44, 194203. https://doi.org/10.1016/j.ijinfomgt.2016.03.009

Pickton, D. W., & Wright, S. (1998). Strategic Change, March?April 1998 Strategic Change Strat. Strategic Change, 7(April), 101109. https://doi.org/10.1002/(SICI)1099-1697(199803/04)7:2<101::AID-JSC332>3.0.CO;2-6

Praditya, I. I. (2019). Awal 2019, Pertumbuhan Ekonomi DKI Jakarta 6,23 Persen. Retrieved June 5, 2019, from https://www.liputan6.com/bisnis/read/3959136/awal-2019-pertumbuhan-ekonomi-dki-jakarta-623-persen

Pratiwi, U. (1990). Balanced Scorecard Dan Manajemen Strategik Pratiwi Fakultas Ekonomi Universitas Soedirman Jalan HR. Bunyamin Grendeng Purwokerto Jawa Tengah. Jurnal Manajemen Dan Akuntansi, 166174.

Rusly, C. O. (2013). Pengelolaan Dan Pengembangan Usaha Pada Pt. Sariadi Wahana Jasa Di Surabaya. Agora, 1(1), 700711. Retrieved from http://publication.petra.ac.id/index.php/manajemen-bisnis/article/view/287

Sugiman, F., Novita, P., Widjaja, D. C., Perhotelan, M., & Petra, U. K. (2015). Pengembangan bisnis dilihat dari faktor internal dan eksternal perusahaan pada. 362375.

Tantra, D., Santoso, L. W., & Surabaya, J. S. (2010). Perencanaan Strategis Sistem Informasi pada Perusahaan Jasa Ekspedisi PT . X. 18.

Tim CNN Indonesia. (2019). Anies Sebut MRT Jakarta Serap 253 Ribu Pekerja. Retrieved June 11, 2019, from https://www.cnnindonesia.com/nasional/20190324154539-20-380203/anies-sebut-mrt-jakarta-serap-253-ribu-pekerja

Wollert, T. N., & Quail, J. (2018). A Scientific Approach to Reality Based Training. 125135. https://doi.org/10.1016/S0167-9236(99)00024-X




DOI: https://doi.org/10.25292/atlr.v2i0.204

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Advances in Transportation and Logistics Research

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Advances in Transportation and Logistics Research

ISSN: 2622-5778 (online)
Published by: Institut Transportasi dan Logistik Trisakti, Jakarta - Indonesia

ATLR by http://proceedings.itltrisakti.ac.id/index.php/ATLR is licensed under a Creative Commons Attribution 4.0 International License.