THE IMPACT OF COVID-19 PANDEMIC TOWARDS TOUR BUS BUSINESS IN JABODETABEK
Abstract
Tourism is one of the main sectors of the global economy since it could gain a large sum of profit which is able to provide foreign exchange to the country. Transportation role is also very important as a liaison between tourists and their destination. This study aims to determine the impact of Covid-19 pandemic and company implementation strategy towards the transition of PSBB (large-scale social restriction) and new normal. The methods used in this study is descriptive quantitative by directly interviews to tourism transport companies based on small, medium, and large businesses scale. The results of the study show that Covid-19 pandemic effects the tourism mobility since the ban on crowd and the limitations of transportation capacity which lead to the demand degradation, and eventually affect the company operations.
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DOI: https://doi.org/10.25292/atlr.v3i0.255
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