THE EFFECT OF PRICE AND ACCESSIBILITY ON CONSUMER INTEREST IN USING SOEKARNO-HATTA AIRPORT TRAIN

Imelda Gresyta Br. N, Chintia Adelia, Indra Yuzal, Amrullah Ibnu Khaldun

Abstract


The study aimed to apprehending whether the variables of price and accessibility had any effect on consumer interest in using Soekarno-Hatta Airport Train. This research is a quantitative research. The primary data were collected through questionnaires. The samples comprised of 154 respondents selected using random sampling technique. The data were processed using a statistical tool, SPSS. Based on the data processing result, the data showed that price did have significantly positive effect on consumer interest in using Soekarno-Hatta Airport Train and the effect of price and accessibility on consumer interest, simultaneously, was under strong correlation category.

Keywords


Price, Accessibility, Consumer interest, Airport Train, Railink

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DOI: https://doi.org/10.25292/atlr.v3i0.290

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Advances in Transportation and Logistics Research

ISSN: 2622-5778 (online)
Published by: Institut Transportasi dan Logistik Trisakti, Jakarta - Indonesia

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