THE MARKETING STRATEGY OF PT AIRASIA INDONESIA INCREASE SALES VOLUME TO HUB ROUTES (LOP)

Sari Aprilia, Ferra Nur Shabrina, Tito Warsito, Vica N. Harahap

Abstract


Since the deregulation arranged air transportation in 1999, in the form of a series of deregulation packages, namely one of the transportation minister's decree number 81 of 2004 concerning the Establishment of Aviation Companies in Indonesia. With the competition between foreign and local airlines operating in Indonesia, directly creates intense competition. So that competition can be seen from various offers in the form of prices, promotions, and services to attract as many consumers as possible by the Airlines. It is estimated that 57 national airlines are operating in various routes with destinations both domestic and abroad.

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DOI: https://doi.org/10.25292/atlr.v3i0.299

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Advances in Transportation and Logistics Research

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