Hiskia Simarmata, Ivan Sadrakh Simarmata, Juliater Simarmata, Yulianti Keke


This study aims to understand and analyse the influence of price, delivery service, promotion, ease of use and brand image on customer’s interest in using e-commerce services. This study explains the results of the survey, which is managed for online Chinese TaoBao shopping service customers. The research methodology used a survey gathered from  Chinese TaoBao users. This study derived  the primary data from  100 respondents. The research was conducted simultaneously indicating that Price, Delivery Quality, Promotion, Ease of Use of Applications and Brand Image that have a significant impact on customer’s interest in the use of e-commerce services. Partial testing (T Test) shows that Service Delivery, Promotion and Brand Image significantly influence  customer’s interest, but Price and Ease of use do not significantly affect  the customer’s interest in using E-commerce services.


Price, Delivery Service ,Promotion, Ease-of-use, Brand Image, Interest in Using E-commerce Services

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