THE EFFECT OF CO-CREATION SERVICE RECOVERY AGAINST REPURCHASE INTENTION MEDIATED BY CUSTOMER SATISFACTION SERVICE IN LION AIR IN JAKARTA

Sri Maryani, Aulia Fitriyani, Edhie Budi Setiawan, Yoanita Octora

Abstract


This research was done to understand the influence of co-creation service recovery regarding repurchase intention mediated by customer satisfaction service in Lion Air airline agency in Jakarta. There are 4 (four) hypotheses challenged within this research. We use quantitative mode for this research and purposive sampling as the sampling method.  The research was conducted on 100 samples of airline passengers using Lion Air in Jakarta. The primary data was taken from a questionnaire extended to 100 passengers of Lion Air. Qualitative data was gathered from the reliability test and validity test using the SPSS program along with path analysis. The result of the research showed a significant influence of co-creation service recovery (X) and customer satisfaction service (Z) regarding repurchase intention (Y).

Keywords


service recovery, customer satisfaction, repurchase intention

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DOI: https://doi.org/10.25292/atlr.v3i0.338

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