Veronica Veronica, Harjanto Prabowo, Adler Haymans Manurung, Mohammad Hamsal


This study presents coronavirus readiness strategies at food and beverages stores in Jakarta and their influence on customer trust and satisfaction. The data was collected from customers within the metropolitan area of Jakarta. The data were analyzed using a quantitative approach. Structured questionnaires were provided to customers throughout Jakarta metropolitan area. Reliability and validity were confirmed. The data is presented using Structural Equation modelling (SEM) using the LISREL statistical software. The analysis of the SEM path shows the estimation of the interconnectivity of the major constructs in the data. The findings from this dataset show that retail store readiness: sanitized retail entrances, sanitized retail counters and sanitized retail shelves, table and chairs, noncash payment methods, retail social distancing as well as mask on and temperature checking had a statistically significant effect on customer trust and satisfaction with COVID-19 readiness in retail stores. Furthermore, the data reveals that customer trust can still be obtained even if the F&B retail is suffering from pandemic by maintaining customer satisfaction.


retail readiness, customer satisfaction, customer trust, health protocol, COVID-19, pandemics

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