THE APPLICATION OF THE TECHNOLOGY ACCEPTANCE MODEL (TAM) METHOD FOR THE ACCEPTANCE OF AUTONOMOUS TRUCKS AS LOGISTICS DELIVERY SERVICES

Misdiana Marisda, Yulianti Keke, Sekar Pratiwi, Novembriani Irenita

Abstract


. Current technological advances have brought new technologies in the field of logistics delivery, and Autonomous Trucks are one of them. New technology must receive special attention from the government, logistics stakeholder, and the public by working together to make it happen.The acceptance of Autonomous Trucks technology by logistic shipping service companies is an important factor in the procurement process of these trucks. In this research, the Technology Acceptance Model (TAM) has been designed to study user acceptance of new technology applications. The purpose of this study was to determine the interest of logistic delivery service companies towards autonomous trucks based on the technology acceptance model questionnaire as the main research methodology. It uses a quantitative approach based on the Technology Acceptance Model (TAM) to be able to become an innovative solution that prioritizes these aspects. Related constructs for evaluation are: Perceptions of Use, Perceptions of Easy Use, Behavioral Intention, and Actual Use. All of these constructions are modified to fit the research context. The results of this study represent a series of approaches that will be applied to examine the suitability of autonomous trucks in the progress of logistics delivery in Indonesia.


Keywords


Technology acceptance model (TAM), technological advancements, autonomous trucks, logistics delivery drivers, new technology

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DOI: https://doi.org/10.25292/atlr.v3i0.347

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