THE EFFECT OF WORK MOTIVATION AND EMPLOYEE LOYALTY ON EMPLOYEE PERFORMANCE AT PT VIGANO CIPTA PERDANA

Sonya Sidjabat

Abstract


This study aims to analyze the effect of work motivation and employee loyalty on employee performance of PT Vigano Cipta Perdana. The population and sample in this study were 56 employees of PT Vigano Cipta Perdana determined using saturated sampling techniques. The data collection technique used in this study was questionnaire distribution. The data analysis technique used in this study was the multiple linear regression analysis, correlation coefficient analysis, coefficient of determination analysis, t test, and F test. The results of the multiple linear regression analysis show that the value of the motivation regression coefficient on employee performance of PT Vigano Cipta Perdana is in a positive direction; the regression coefficient value of employee loyalty towards employee performance of PT Vigano Cipta Perdana in a positive direction.The results of the analysis of the correlation coefficient show that work motivation affects employee performance of PT Vigano Cipta Perdana by 11.90%; and employee loyalty affects employee performance of PT Vigano Cipta Perdana by 18.32%. The results of the coefficient of determination analysis show that work motivation and employee loyalty affect employee performance of PT Vigano Cipta Perdana, Tbk by 57.00%. The results of the t test and the F test, show that work motivation and employee loyalty have a significant effect on employee performance of PT Vigano Cipta Perdana.


Keywords


employee performance, loyalty, work motivation.

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References


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DOI: https://doi.org/10.25292/atlr.v4i0.367

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