THE EFFECT OF QUALITY OF SERVICE AND PRICE ON INTENTION IN USING KM. KELUD PT. PELNI PASSENGER SHIP DURING THE COVID-19 PANDEMIC

Ellisa Makna Tiara, Firda Azzahra, Aswanti Setyawati, Sarovah Widiawati

Abstract


Currently, all countries are affected by the Covid 19 Pandemic. The suspension of passenger ship operations on several routes has caused service problems where Pelni cannot serve passengers on the abolished routes. The purpose of our study is to find out the effect of price and service quality on customer purchase intention in using PT. PELNI's ships. The method used in this study was a quantitative method with a descriptive type of research. Data collection was based on primary data, namely from questionnaires, and secondary data, namely from international journals related to research topics. Data were taken from questionnaires distributed to KM.Kelud PT. PELNI passenger ship. The result shows that service quality does not affect purchase intention  in using PT. PELNI during the Covid-19 Pandemic while the price does. Simultaneously, the quality of service and price together affect the customer purchase intention  in using PT. PELNI during the Covid-19 pandemic.


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DOI: https://doi.org/10.25292/atlr.v4i0.385

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