ANALYSIS PERFORMANCE SALES MARKETING DOOR TO DOOR SERVICE DURING PANDEMIC COVID-19 AT SPIL

Dewi Milania Fitri Aryani, Dody Kardova Milano Panjaitan, Siska Amonalisa Silalahi, Erny Sulistyaningsih

Abstract


Every year the flow of logistics business at PT SPIL demonstrates growth in sales. A significant increase began in 2017 when the MySPIL application was launched and started the operations. The rapid development encourages PT SPIL to monitor the performance of the MySPIL application by continuing to develop the application. Thus, the increase occurred in 2019 reached 762,890 teus, in other words it increased by 11.11% from 2018, which only reached 686,601 teus. In 2020, when the Covid-19 pandemic occurred, sales at PT SPIL reached 778,234 teus that year. It did not decrease but instead grew by just 2% from the previous year.

Keywords


Performance, Marketing, Sales, Door to Door, MySPIL, Covid-19

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DOI: https://doi.org/10.25292/atlr.v4i0.387

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