THE EFFECT OF PACKAGING PROCESS AND PRICE ON THE PURCHASE DECISION OF LIVE LOBSTER ON CONSUMERS PT. PERMATA NINGRAT

Natasya Rossa Afriany, Dimas Sujationo, Yuwono Dwisilo Sucipto, Abdul Ghafar

Abstract


This research focuses on the packaging process and price on the purchase decision of live lobster from PT. Permata Ningrat. The purpose of this research is to determine the effect of the packaging process and price on the purchase decision of live lobster from consumers of PT. Permata Ningrat. This study uses quantitative research by distributing questionnaires for consumers in PT. Permata Ningrat. The data analysis uses validity test, reliability test, multiple regression linear and statistical hypothesis. The result of this research shows that the packaging process and price had a positive and significant effect on the purchase decision of consumers of PT. Permata Ningrat.

Keywords


Price, Purchase Decisions, Consumer, Lobster, Packaging Process

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References


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DOI: https://doi.org/10.25292/atlr.v4i0.393

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Advances in Transportation and Logistics Research

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Published by: Institut Transportasi dan Logistik Trisakti, Jakarta - Indonesia

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