Saltia tia Yasmin, Iskha Namira Trisnanisa, Edhie Budi Setiawan, Didit Didit Anthony


Adopting the concept of eco-airport requires  a green brand image and the realization of a green environment, which is expected to increase the customer's decision-making in using the airport. The purpose of this study is to determine the impact of green designs and environmental issues on the green brand image and its impact on customers' decision to use Soekarno Hatta Airport. The population of this study is passengers using Soekarno Hatta Airport, and the sample used is 209 respondents with purposive random sampling, and the data obtained is processed using SEM-PLS. The result of this study shows that the green design affects the green brand image. The green brand image affects customer's decision-making, and the green brand image can mediate the relationship between the green design and the customer's decision-making. Environmental issues influence  customer's decision-making. The grand design has no effect on the customer's decision-making, this is because the user does not pay much attention to the design of Soekarno Hatta Airport.


Green Brand Image, Eco Airport, Green Design, Environmental Concern, Customer's Decision-Making

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