THE EFFECT OF THE E-TICKET AND ONLINE CHECK-IN USAGE ON CUSTOMER VALUE ON DOMESTIC FLIGHTS DURING THE COVID-19 PANDEMIC

Mohammad Awaldiyanto, Husni Mubarok, Tito Warsito, Ratna Suminar

Abstract


This research was conducted to determine how much effect of the E-tickets and Online Check-in usage on domestic flights during the COVID-19 pandemic had on Customer Value. The sampling method was carried out by purposive sampling technique with the number of respondents as many as 50 people selected based on specific criteria. The data collected were analyzed using multiple linear regression analysis with the help of the SPSS version 25 program. After processing the data, the results obtained from the t-test are known that E-tickets significantly affect customer value. Likewise with Online Check-in has a significant effect on Customer Value. From the results of the F test, it is found that E-tickets and Online Check-in concurrently and simultaneously have a significant impact on Customer Value.


Keywords


Air Transportation, E-ticket, Online Check-in, Covid-19 Pandemic, Customer Value.

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DOI: https://doi.org/10.25292/atlr.v4i0.421

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Advances in Transportation and Logistics Research

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Published by: Institut Transportasi dan Logistik Trisakti, Jakarta - Indonesia

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