THE EFFECT OF PROMOTION AND SERVICE QUALITY ON CUSTOMER SATISFACTION PT. PBM TAO ABADI JAYA

Nabilla Febiola, B Parlindungan Banjarnahor, Honny Fiva Akira Sembiring, Retno Mawarti

Abstract


PT. Pbm Tao Abadi Jaya is a company engaged in loading and unloading. This company makes various efforts to seek and improve promotion and service quality to support loading or unloading activities. On the contrary, it is found that customer satisfaction, influenced by many aspects such as promotion and service quality, often cannot be realized due to obstacles from within and from outside the company.From that issue, this research is aimed at examining the relationship between  promotion and service quality on customer satisfaction. Specifically, descriptive quantitative method was carried out using questionaires as the data collection teachnique. The data were then statistically analyzed with the help of  the SPSS version 24 application. The results of this study indicate that promotion and service quality have a positive and significant effect on customer satisfaction.


Keywords


Promotion, Service Quality, Customer Satisfaction

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DOI: https://doi.org/10.25292/atlr.v4i0.436

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