BUILDING REPURCHASE INTENTION THROUGH THE DIMENSIONS OF WEBQUAL 4.0 (STUDY CASE AT J&T)

Elsa Sio Lolo Angelita, Syafira Anindya Jati, Aang Gunawan, Ratna Suminar

Abstract


The study analyzes usability and information quality in building repurchases intention. This study uses a quantitative approach. The sampling method used in this study is probability sampling with random sampling technique. The research was conducted through an online survey of 239 respondents using google form. Descriptive analysis method and path analysis are used in this study using IBM SPSS Statistics 24. The analysis methods used were validity test, reliability test, t-test analysis, f-test analysis, and determination coefficient test analysis. The results show that Usability has a positive and significant effect on Repurchase Intention. Information Quality has a positive and significant effect on Repurchase Intention. Furthermore, the existence of positive and significant influence of both Usability and Information Quality has an effect on Repurchase Intention.

Keywords


Webqual, Usability, Information Quality, Repurchase Intention, Logistic

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References


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DOI: https://doi.org/10.25292/atlr.v4i0.448

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