THE EFFECT OF PUNCTUALITY AND SECURITY OF GOODS ON CUSTOMER SATISFACTION WITH SICEPAT DELIVERY SERVICE (CASE STUDY OF SICEPAT CUSTOMERS IN BEKASI DURING THE COVID-19 PANDEMIC)
Abstract
The expedition company discussed in this study is SiCepat delivery service. The purpose of this research is to determine the effect of punctuality and safety of goods on customer satisfaction either partially or simultaneously, especially during the COVID-19 pandemic. The population in this study was the customers of SiCepat expedition service. This study used the non-probability sampling method with a purposive sampling technique. Data was collected by distributing questionnaires to 120 respondents in Bekasi area. This study used descriptive quantitative methods using statistical tools. The results after the T-test are partially punctual and goods safety has a significant impact on customer satisfaction. Simultaneously, SiCepat customer satisfaction is influenced by the punctuality of delivery and the safety of goods.
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DOI: https://doi.org/10.25292/atlr.v4i0.459
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Advances in Transportation and Logistics Research
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Published by: Institut Transportasi dan Logistik Trisakti, Jakarta - Indonesia
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