The Effects of Service Quality on Selection Logistics Service Company for MSMEs in DKI Jakarta
Abstract
Delivery of goods is one of the main activities of Micro, Small and Medium Enterprises (MSMEs) both engaged in sector services and non-services. Most MSMEs delegate these activities to logistics companies so MSMEs can focus on developing their products. In this situation, logistics companies need service quality, which is the basic of logistics companies, the level of service determines customer satisfaction and that is a competitive advantage from its competitors. Therefore, the quality of logistics services is a matter of concern for Micro, Small and Medium Enterprises (UMKM) in supporting their activities. This study used the Pearson Correlation method with the aim for knowing how big the correlation between service quality in the selection of logistics company services for MSMEs by taking into account several indicators of service quality and indicators of choosing logistics companies. The result shows that service quality only has an influence of 22.3% in the selection of logistics company services for MSMEs in DKI Jakarta.
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DOI: https://doi.org/10.25292/atlr.v4i0.466
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