THE INFLUENCE OF PROMOTION AND SERVICE QUALITY TO CUSTOMER DECISION ON GOODS DELIVERY SERVICES AT PT. JNE BOGOR

Ziad Sungkar, Suseno Farhan Santoso, Vica Nurhayani Harahap, Abdul Ghafar

Abstract


This study aims to find a significant influence on promotion variables and
service quality variables separately and together on the decision to use goods delivery
services at JNE Bogor branch. To attain that objective, quantitative method was employed
using questionnaires as the data collection technique distributed to 100 users of delivery
services at the JNE Bogor branch. The data in this study were analyzed utilizing SPSS.
The result of this study are; 1) partial promotion has a significant influence on the decision
to use goods delivery service at JNE Bogor branch with a significant value of 0.004 less
than the probability of 0.05. 2) the quality of service partially has a significant influence
on the decision to use goods the delivery service at JNE Bogor branch with a significant
value of 0.000 smaller than probability 0.05. The result obtained in test F is that the
promotion and quality of service simultaneously have a significant influence on the use
of goods delivery services at the JNE Bogor branch with a significant value of 0.000 less
than the probability of 0.05.

Keywords


promotion; quality of service; delivery services; Ekakurir Nugraha Line (JNE); decision on use

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DOI: https://doi.org/10.25292/atlr.v4i0.469

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Advances in Transportation and Logistics Research

ISSN: 2622-5778 (online)
Published by: Institut Transportasi dan Logistik Trisakti, Jakarta - Indonesia

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