INFLUENCE OF SERVICE QUALITY AND TICKET PRICES ON GARUDA INDONESIA PASSENGER SATISFACTION

Haryono Haryono, Cecep Budiman, Fachrurrozi Fachrurrozi, Bonardo Fadhilah

Abstract


Garuda Indonesia, the national airline of Indonesia, has always been one of the top choices for air travelers. In the highly competitive aviation industry, service quality and ticket prices are crucial factors as they significantly influence passengers' decisions when selecting an airline. This study aimed to determine the effect of service quality and ticket prices on Garuda Indonesia's customers' satisfaction on Soekarno-Hatta airport through a sample of 100 respondents. The study employed quantitative methods and distributed questionnaires through Google Form. The data analysis technique used in this research was Smart PLS 4.


Keywords


Service quality; Ticket Price; Passenger satisfaction; Garuda Indonesia

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References


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DOI: https://doi.org/10.25292/atlr.v6i0.600

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