Strategies For Developing Excellence And Improving The Performance Of PT Pelni Logistics Freight Forwarding Services To Improve Competitiveness In 2023

Noor Syamsu Hidayat, Primadi Candra Susanto, Dian Ayuni Eka Sutisna, Salsabila Putri Isnaeni

Abstract


PT Pelni Logistik, operating since March 31 1986, the company currently handles loading and unloading services, goods expedition, transportation and distribution, and others. This research aims to determine external and internal factors and analyze research regarding strategies for developing excellence and service performance. This research uses SWOT analysis, internal and external matrices. The results based on SWOT analysis are strengths 3.84, weaknesses 3.40, and opportunities 3.57, threats 3.18,. The company is located in quadrant I SWOT where the company has great strengths and opportunities. Based on the IE matrix, the company is in cell I in a position to grow and develop. Apart from that, based on the results of the SWOT diagram and IE matrix, it was also found that alternative strategies that can be utilized are carrying out promotional activities optimally using currently available technology, carrying out market development, product development and future integration.

Keywords


Strategy; Freight Forwarding; Service Quality; Competitiveness; SWOT Analysis

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DOI: https://doi.org/10.25292/atlr.v6i0.618

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Advances in Transportation and Logistics Research

ISSN: 2622-5778 (online)
Published by: Institut Transportasi dan Logistik Trisakti, Jakarta - Indonesia

ATLR by http://proceedings.itltrisakti.ac.id/index.php/ATLR is licensed under a Creative Commons Attribution 4.0 International License.