THE INFLUENCE OF PROMOTIONS AND SERVICE QUALITY ON CONSUMER SATISFACTION AT JNT EXPRESS DELIVERY CIPAYUNG, EAST JAKARTA

Sandriana Marina, Indriyati Indriyati, Muhammad Rasyid Rifqi Amin

Abstract


Satisfaction consumer can interpreted results service Which accepted in accordance hope consumer. Company needs promotion to products and also pay attention quality service Because quality service own connection tightly with satisfaction consumer. Study This aim For know influence promotion and quality service to satisfaction consumers on deposit flash JNT East Jakarta . Approach research on studies This is quantitative and method survey done with spread questionnaire to 107 respondents user service delivery lightning JNT in the Cipayung area, East Jakarta. Data analyzed use analysis Structural Equations Modeling - Partial Least Square (SEM-PLS). Research results showing that promotion and quality service influential in a way positive and significant to satisfaction consumer.

Keywords


Promotion influence; Service quality; Consumer satisfaction

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References


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DOI: https://doi.org/10.25292/atlr.v6i0.622

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