THE EFFECT OF SERVICE QUALITY AND PRICE ON CITILINK INDONESIA'S CUSTOMER SATISFACTION AT HALIM PERDANA KUSUMA AIRPORT IN 2023

Anashkina Natalia, Muhamad Bintang Akbar, Tsaldi Base Arvicano, Reni Dian Octaviani, Ratna Suminar

Abstract


As a sub business unit (SBU) of PT Garuda Indonesia, Citilink Indonesia is a service provider for low-cost airlines on point-to-point flying routes. In addition, Citilink Indonesia offers LCC services. After being founded in 2001, Citilink Indonesia started flying the Fokker 28, a plane with 6585 passengers, which was previously operated by Garuda Indonesia. The idea and goal of the research in this Grost Log is to ascertain the cost and level of service that will satisfy customers at Halim Perdana Kusuma Airport for Citilink Indonesia in 2023. This study employs a quantitative descriptive methodology and uses primary and secondary data, with secondary data coming from questionnaires and secondary data from books, journals, and company data being good sources. Likert scale weighing, descriptive statistics, regression analysis, correlation coefficient analysis, determination coefficient analysis, and simple and multiple hypothesis testing were among the data analysis techniques employed.

Keywords


Service Quality,Price,Facilities,Customer Satisfaction

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DOI: https://doi.org/10.25292/atlr.v7i0.678

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