Ratu Yolanda Ayu, Erlina Rulia Fauzani, Aisyah Rahmawati, Muhammad Iqbal Firdaus


This study aims to test a model of consumer intention to travel using the train in the context of new normal era, with a focus on young tourists using the theory of reasoned act (TRA). Electronic questionnaires were distributed using convenience sampling techniques and managed to collect 200 respondents with valid responses. Regression analysis was conducted to measure the strength of the relationship between independent variables attitude and subjective norm towards intention, there was also conducted a moderated regression analysis to measure the strength of the moderating variable, social media marketing. The results show that all hypotheses show significant and positive relationships and the results of social media marketing moderation reinforce the effect of attitude on intention


theory of reasoned act (TRA), tourism, attitude, subjective norm, behavioral intention, train travel

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