Octaviani Nur Khoriah Putri, Nailfarida Salsabila Putri Harahap, Edhie Budi Setiawan, Yoanita Octora


The purpose of this research is to investigate   passengers’ trust on Garuda Indonesia Airlines during the COVID-19 pandemic. It is caused by passengers hesitance to travel using air transport mode so that the Brand Credibility variable affects Purchase Intention mediated by the Decision Convenience. The research data were gathered by distributing a questionnaire to 100 Garuda Indonesia passengers. The hypotheses were tested using SPSS technique which then continued with  path analysis. The results of this research show that there is a positive and significant relationship between the brand credibility and the decision convenience, the decision convenience of the purchase intention and the brand credibility of the purchase intention that is mediated by the decision convenience. The brand credibility owned by Garuda Indonesia can provide a strong signal to the comfort and passengers’ trust against the quality owned by Garuda Indonesia to produce a purchase intention  in the COVID-19 pandemic.


brand credibility, decision convenience, purchase intention

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